ART DIRECTOR TURNED AI CREATIVE
After 8+ years creating digital and social media content for brands, I started integrating generative AI into my creative process.
Today I design and direct full AI-powered campaigns: product imagery, social content, video generation, and brand-aligned workflows that teammates can use.
Working with node-based platforms like ComfyUI, Freepik, Weavy— to build scalable workflows— increasing output quality and quantity in equal measure.
Beyond visual production, I've used vibe-coding to build internal marketing tools— apps that help creative teams evaluate client behaviour and maintain brand guidelines across every output, built on platforms like Google Vertex AI.
My goal is simple: use AI not to replace creative thinking, but to make it faster, more scalable, and more ambitious.